LEARNING LAB Chris Guillot

Learning Lab Description

This Learning Lab Session was hosted on Wednesday, September 9 & 16, 2020

Guest Host: Chris Guillot, Founder and Retail Consultant of Merchant Method

About this learning lab:

Replacing a lost sales channel means changing where, how, and when you interact with customers. In this two-part workshop, you’ll learn the secrets of successful live stream selling, studio tours, and behind-the-scenes videos — even if you’re terrified to show up on camera. Gain insight on little-known skills, tips, and tech requirements that will help you make better use of social media selling. Session two will continue with reviews of live events conducted by participants from session one.

Learning Lab Highlights & Suggested Resources

Find the Learning Lab recording from Sept 9th here 

Find the Learning Lab recording from Sept 16th here

Chris’s Presentation – Merchant Method for Seattle Made Webinar Outline

Live Event Example

Portland Made IG channel – examples of studio tours and demos

Lights Camera Live – example of a professional live streamer

Be sure to tag Chris @merchantmethod if you’d like any video feedback!

About the guest host:
Chris Guillot is a retail expert, teaching independent retailers and makers how to improve profit in simple, achievable steps. With over 23 years of experience, Chris has taught thousands of retail merchants how to combine industry strategies with emotional intelligence in order to remain compelling in an ever-changing market. She’s the Founder and CEO of Merchant Method, and host of Retail Charm School, a live video show that helps small business owners master the art and science of merchandising. Chris has been featured by Business Insider, Shopify, Vend, Big Commerce, and Total Retail.