Seattle Good Business Network is presenting a series of virtual workshops and learning sessions to help local businesses navigate these shifting economic times. The Labs are free, but registration is required.

About the Learning Lab Session: 
Each Learning Lab session will offer attendees a 10-minute overview with the remaining portion of the event dedicated to a Q & A session. This format allows attendees the opportunity not only to hear best practices but have their individual questions answered. We know each situation is unique, so this format will enable attendees to gain insight into their most pressing issues. Many businesses will discover they have similar problems as those presented.

UPCOMING LABS

Wednesday, April 14th

Extreme events, including the COVID pandemic and severe weather disruptions, have brought renewed attention to the importance of building business resilience. In this workshop, you will learn how to successfully “build back better” by integrating zero waste and circular economy principles into your product or service offerings, business model, or business eco-systems. You will draw inspiration from case studies that highlight the possibilities for your own business and create tangible next steps through a guided workshop exercise. Join Behnosh Najafi from Circular by Design and Moji Igun from Blue Daisi Consulting to take in powerful lessons learned from zero waste and circular economy strategies.

About the Hosts:

Behnosh Najafi | Circular By Design

In her role as Founder and Principal of Circular by Design, Behnosh Najafi supports organizational and business efforts to drive positive growth, resiliency, innovation, and sustainability through the adaptation of circular and regenerative economy principles. As a certified Circulab consultant, she is part of an interdisciplinary global network of consultants that are helping to drive circular economy into the mainstream. Behnosh also brings her decade of experience as a design researcher and strategist in the Seattle area to her client engagements to balance business, environmental,  and consumer goals. Having had a range of clients and complex problems to solve, Behnosh enjoys working through unchartered territory, and believes that design thinking and methodologies offer a robust toolkit for anyone seeking to make a positive impact in our increasingly complex world.

Moji Igun | Blue Daisi Consulting

Moji Igun is the founder of Blue Daisi Consulting which offers zero waste + sustainability consulting services to small and mid-sized businesses. She supports her clients in reducing waste by helping them find creative ways to keep trash out of the landfill. Moji is certified as a TRUE Zero Waste Advisor and enjoys drawing connections between zero waste and the broader spectrum of sustainability. She also serves on the Board of Directors for Zero Waste Washington.

This Learning Lab will include a brief workshop exercise using a Mural canvas.  If you aren’t familiar with how to use Mural, please see this 50-sec tutorial before the workshop date.  We will also do a quick refresher before our session.

When: Wednesday, April 14, 2021, 10 – 11 am

Cost: Free

Where: Online. Please register here

Thursday, April 22nd

Learn the step-by-step instructions to generate QR codes for your business and turn your window display into a sales driver that finally puts the “shopping” in window shopping. Forged out of a pandemic pivot, this new retail concept of Literal Window Shopping creates the bridge between the in-person and e-commerce experiences. An option to safely shop local for those reluctant to return to in-store retail.

Co-Creator of The Scan to Shop Solution will share insights on how to best use this invaluable tool. Discover how these little pixelated squares will help capture leads, offer social distance shopping, facilitate contactless checkout, and convert window shopping into actual sales 24/7. It’s the next evolution in retail. Join the movement for #literalwindowshopping.
 

Co-Author/Co-Creator of The Scan to Shop Solution, Alexa Allamano is also the owner of $1M+ handmade jewelry brand, Foamy Wader. Her multi-faceted approach and lived experience juggling a retail storefront, e-commerce site, wholesale partnerships, and pop-up events equipped her with the knowledge to innovate this new way to window shop. While not something she ever expected to write, Allamano has created this resource with the singular goal of helping small businesses thrive.

When: Thursday, April 22, 2021, 10 – 11 am

Cost: Free

Where: Online. Please register here

On-Demand & Thursday, May 27th

Do you want to get started with Square – or learn more about how to optimize all the tools the platform has available? We’ve teamed up with Square to offer a series of three on-demand sessions, each focused on a different industry: restaurant, retail, or service. Square eCommerce specialist Martin Guerrero pre-recorded these learning sessions, and then he’ll join us live on May 27th for a Q & A to answer any individual questions you may have!

You’re welcome to attend one, two, three, or all sessions. These events are free, but registration is required.

When: On-Demand and on Thursday, May 27, 2021, 10 – 11 am

Where: Online. Please register by clicking on the individual session titles

Cost: Free 

SESSIONS:
Set Up Online Ordering for Restaurants 

Ordering online seems like it is more important than ever to many customers. Join Square eCommerce specialist Martin Guerrero to walk you through how to launch your own fully functional Square Online ordering site that enables restaurants to use Curbside Pickup, Delivery, and Tipping capabilities.

Set Up Online Shopping for Retail
Join Square eCommerce specialist Martin Guerrero to walk you through how to build an online shopping page for your retail business using Square Online. Leaving the webinar, you’ll be able to create a fully functional website with Curbside Pickup & Shipping capabilities on your own.

Set Up Square Online for a Service-Based Business
Join Square eCommerce specialist Martin Guerrero to walk you through how to build an online presence for your Service business using Square Online. Leaving the webinar you’ll be able to create a fully functional website incorporating Appointments, Loyalty, and GiftCards all on your own.

Q & A Session 
After watching one or more of the on-demand recorded sessions (restaurants, retail, or service industry-focused) with Square eCommerce specialist Martin Guerrero join us on May 27th for this Q & A session to have your individual questions answered!

Square

PAST LABS & RECORDED SESSIONS

ADVERTISING BEYOND FACEBOOK
Guest Host: Stew Hang, Owner of Surf Rider Media 
ACCESS RECAP NOTES HERE

96% of small businesses advertise using Facebook. In doing so, they miss out on opportunities to target valuable audiences, avoid an increasingly toxic online platform, and deliver their message at the right time and place for a user to interact. This event will show you how you can easily locate and advertise on the platforms that will deliver the best results!

SMALL BUSINESS: RETIREMENT PLANNING FOR OWNERS & EMPLOYEES
Guest Host: Jared Englington, BECU Financial Advisor, LPL Financial

Setting up a retirement plan may be easier and more affordable than you think. Jared Eglington, MBA, Financial Advisor, LPL Financial offered retirement planning options and considerations for businesses with 2-20+ employees.

For those who missed the session and would like retirement planning support please reach out to Jared directly at 206.805.5543 |  gro.uceb@notgnilge.deraj.

SECRETS TO SUCCESSFUL SELLING ON LIVE VIDEO
Guest Host: Chris Guillot, Founder and Retail Consultant of Merchant Method

ACCESS RECAP NOTES HERE

Replacing a lost sales channel means changing where, how, and when you interact with customers. In this two-part workshop, you’ll learn the secrets of successful live stream selling, studio tours, and behind-the-scenes videos — even if you’re terrified to show up on camera. Gain insight on little-known skills, tips, and tech requirements that will help you make better use of social media selling. Session two will continue with reviews of live events conducted by participants from session one. 

HOW TO BE ‘LIKE’ A B CORP
Guest Host: Katie Secrist | Consultant and Director of Strategic Partnerships at Sustainable Business Consulting

ACCESS RECAP NOTES HERE

With nearly 3,500 certified companies around the globe, B Corp has proven to be one of the most robust and comprehensive sustainability reporting frameworks to aspire to. While formal certification may be unattainable for some organizations, any company can use the B Corp framework to manage and improve their environmental and social impact to be ‘like’ a B Corp. Join us for a how-to webinar on leveraging the B Corp framework and letting it do the hard work for you!

HOW TO GAIN CLARITY THROUGH CASH FLOW FORECASTING
Guest Host: Kristine Nguyen | Founder of Pretty Books Accounting

ACCESS RECAP NOTES HERE

Cash flow management is vital to all companies, big and small. Establishing good cash flow forecasting practices provides you with clarity into your money and lets you stay ahead of the game. In this learning lab, you will learn the playbook for managing cash flow forecasting. We will discuss what you can do right now to take control and gain clarity about your cash position today and tomorrow.
HOW TO COMMUNICATE HOW LOCAL ACTIONS MAKE GLOBAL IMPACT
Guest Host:
Yolanda Saito | Co-CEO & Director, Partnerships & Innovation of Impacti

As a Seattle-based business, you’re likely already taking action to address some of the world’s most pressing challenges – whether by adopting circular models, supporting small producers or limiting your carbon footprint. Now it’s time to share your impact story and connect with a global community. Impacti is an all-in-one-platform that uses the United Nations Sustainable Development Goals to help you track and report on how your local actions are making a real impact in your communities and globally. Join us for a how-to webinar and learn how easy it can be to use our digital tools to tell your story.

HOW TO USE SOCIAL MEDIA TO INCREASE SALES
Guest Host:
Whitney Moore, SGBN Social Media Manager

In this Learning Lab, we’ll discuss how to use social media to most effectively drive direct sales, how to promote your business without sounding like a broken record and how to create a meaningful social media content strategy. Looking to take social engagement to the next level? We’ll cover six free Apps to improve engagement across Facebook, Instagram, LinkedIn, Twitter and Pinterest. 

TELLING YOUR SUSTAINABILITY STORY
Guest Host:
Carolyn Parrs,  CEO and Founder of Mind Over Markets

The market for sustainable goods currently sits at $2.65 trillion with another “$1 trillion in market opportunity for brands that can communicate their sustainability attributes well”, according to a Unilever report. This Learning Lab will cover market and consumer trends and best strategies for small businesses to adopt in marketing their sustainable products or services. This presentation is designed for business owners that are either actively integrating sustainability communications into their business strategy or just getting started. Attendees will walk away with both new insights and proven strategies they can take back to their teams for immediate implementation.

CAN SHIPPING HELP DEFINE YOUR BRAND?
Guest Host: Jennifer Magofña, Community Manager at Sendle

A customer’s post-purchase experience can define your brand, for better or worse. How long it took to arrive and if it all made it in one piece will decide whether or not they buy again. We will talk about the customer experience, what to consider when shipping, how to effectively communicate expectations to your customers, and more!
IS YOUR BUSINESS PREPARED TO REOPEN? 
Guest Host: Miguel A. Moreno Hierro, Account Executive with Impact Washington
ACCESS RECAP NOTES HERE

Hear recommendations designed to help manufacturers prepare their workspace for the June 1st Phase 2 opening of Washington State.
You’ll also hear about Impact Washington’s no-cost risk assessment. These one-on-one assessments help companies determine whether engineering controls, administrative controls, or personal protective measures are recommended based on the work areas within their facility and each employee’s risk of exposure due to the nature of their job functions.
MAXIMIZE YOUR SHOPIFY SITE FOR SALES
Guest Host: Arianne Foulks of Aeolidia
ACCESS RECAP NOTES HERE
 
Your business needs to pivot right now, to be positioned for growth as the world changes. Particularly if you’ve relied on in-person or wholesale sales, the current stay at home orders are making it clear that having a well-oiled ecommerce site is vital. We will talk about the importance of having an online shop, why we prefer Shopify above all other platforms, and then spend the bulk of our time answering your questions about getting online, improving your existing online shop, and getting traffic to your site.
GETTING YOUR ONLINE MARKETING RIGHT
 
Many companies are making difficult decisions about their budgets and are adjusting their brand’s messaging to reflect the times. In this session, we’ll talked about how businesses can craft their message to offer empathy and understanding, short-term and long-term marketing strategies companies should consider, how to talk to your customers about the challenges you are facing as a small business, and more.